Press releases

Links of London Partners with ONEXONE to Launch Exclusive Charm and Friendship Bracelet

Links of London, the leading British contemporary jeweler known for their vast selection of jewelry, watches and gift collections is pleased to announce their partnership with the ONEXONE Foundation. ONEXONE is a charitable organization committed to providing aid and preserving the lives of children around the world. The foundation’s mission is to alleviate the suffering of children locally and globally through important programs targeted at health, education, self-esteem and dignity.

This exciting partnership will kick off on September 8th in conjunction with the fourth annual ONEXONE Benefit Gala and Concert in Toronto, Ontario with Academy Award®-winner and ONEXONE Ambassador Matt Damon and Grammy Award®-winner and ONEXONE Musical Ambassador Wyclef Jean.

The evening’s festivities will take place at the historic Maple Leaf Gardens® and feature performances from Grammy Award®-winner Wyclef Jean, Grammy Award®-winner and 2008 ONEXONE Difference Award recipient John Legend, the world renowned African Children’s Choir, The Canadian Tenors, 14-year-old jazz sensation Nikki Yanofsky and Comedian Russell Peters. 

Links of London has created an exclusive ONEXONE Friendship Bracelet in the symbolic red and black colors of the foundation. The ONEXONE logo clasp included on the bracelet is also available as an exclusive charm.  Links of London will be donating up to 20% of all proceeds from the customized ONEXONE Charm and Friendship Bracelet to ONEXONE.

“As a company we have aligned ourselves with notable children’s philanthropic causes,” notes Links of London Managing Director, Andrew Marshall.  “We are thrilled to be a part of such an amazing organization that has a strong commitment to helping to improve the lives of children around the world and has achieved such great success in just a short amount of time.”

Links of London is also pleased to announce that it will continue its partnership with ONEXONE as they expand their reach to the United States with the inaugural ONEXONE benefit gala in San Francisco, California on October 23.

“We can all make a difference in the lives of children, one by one,” says ONEXONE Founder and Diesel Canada President Joelle Berdugo Adler. “The development of this beautiful bracelet and Charm will allow for citizens across North America to support our cause and raise awareness of ONEXONE in their own way. We are delighted to launch these exclusive pieces with Links of London and look forward to a long lasting partnership.” 
 
Both The Links of London ONEXONE Friendship Bracelet and ONEXONE Charm will be available exclusively at all Links of London boutiques and on LinksofLondon.com.

About LINKS OF LONDON

Links of London, the leading British contemporary jeweler was founded in 1990. The dynamic brand continues to delight their customers with a vast selection of jewelry, watches and gift collections that capture the true spirit of contemporary London. In July 2006, Folli Follie Group acquired Links of London. Excellent craftsmanship, generous tactile forms and the use of the finest materials remain integral to each collection.

Over the last 18 years the company has expanded significantly across the globe with over 60 stores in cities including London, New York, Dubai and Hong Kong. Year 2008 sees the addition of a number of stores including a new flagship store in Tokyo.  Links of London has long been recognized as an innovator and leader in the jewelry and gift industry. In 2007 Links of London was named 'Jewelry Brand of the Year' at the 2007 UK Jewelry Awards for the third consecutive year. The brand was described as 'a clever brand that hits every market. The wealth of its appeal is astonishing.'

About ONEXONE

ONEXONE is a charitable organization committed to providing aid and preserving the lives of children in Canada and around the world. Founded by Diesel Canada President Joelle Berdugo Adler in 2005, ONEXONE has raised millions for its philanthropic partners and ongoing initiatives including Water Partners/H2O Africa Foundation, Yéle Haiti, Assembly of First Nations, Child Haven, Healthy Kids International, Free The Children, War Child Canada, Right to Play, the African Children’s Choir, Millennium Promise, and Child Find Ontario. For more information visit www.onexone.org.